Web Site Jargon
This is another technology lead jargon that never seems to stand still with its use of web site jargon
forever evolving to confuse the ordinary person in the street.
Creating web sites is a fairly simple task these days with an html editor for example. However, as the web
evolves, new coding languages have evolved such as java and flash that now requires more dedicated understanding of
web site jargon.
Most young people are interested in the net and as such more young people not only understand the jargon but are
actively creating it as well - web site jargon is definitely here to stay.
Media - Web Sites
8-bit [Colour] - monitor colour depth. Allows only 256 colours to be displayed simultaneously also called '256
Colours' on the MacOS. Many older computers only have 8-Bit displays that are inadequate to display true colour
values on screen.
16-bit [Colour] - monitor colour depth. Allows thousands (approx 32 thousand) of colours to be displayed
simultaneously, also called 'Thousands of Colours' on the MacOS. This is still a poor choice to show true colour
values on screen.
24-bit [Colour] - monitor colour depth. Allows millions (approx 16 million) of colours to be displayed
simultaneously, sometimes referred to as 'true colour' producing images of photographic quality, also called
'Millions of Colours' on the MacOS.
3:2 Aspect Ratio [Principle] - 35mm slides aspect ratio. 35mm frame size is not the same as the ratio for
PowerPoint's "On Screen Show", it is effectively 'narrower' or 'longer'.
4:3 Aspect Ratio [Principle] - a common display aspect ratio. 800x600 is a 4:3 aspect ratio, also the
approximate ratio for PowerPoint's "On Screen Show".
Additive Colours [Colour] - a type of colour model such as RGB used by computer screens that creates all the
colours by adding varying amounts of the additive primaries: red, green, and blue. When mixed in correct
proportions, the additive primaries produce white.
Ascender [Typographics] - the vertical part of some lowercase letters such as b, d and h.
Aspect Ratio [Principle] - the ratio between the horizontal and vertical dimension of your monitor display, or
for example any other media such as an A4 piece of paper. It is described as an arithmetical ratio, the dimensions
of A4 paper for example is 210x297mm, therefore the ratio = 1:1.41. Similarly a common display aspect ratio of
800x600 pixels has a 4:3 aspect ratio.
Baseline [Typographics] - an imaginary line running along the base of lower case letters.
Bit [Measurement] - Binary Digit. A bit is a single computer digit (either a "1" or a "0"). Eight bits = 1 Byte,
which is approximately a single character of text.
Bitmap or Bit Image Graphic (.bmp) [File Type] - a graphic image composed from a pattern of dots, the position
of each dot in the image must be specified as RGB, often used to distinguish images which are pixel based as
compared to images which are vector based. A screen grab/shot from your monitor is a .bmp image.
Bitmapped Character [Typographics] - a character printed from a pattern of dots, the data specifying the dot
pattern of each character is represented as a fixed pattern of dots, as opposed to Postscript characters or
Byte [Measurement] - a computer data unit, which represents a single character for most languages. One Byte is
made up of eight bits.
Bullet [Typographics] - special typographic symbols, normally used to mark a list entry in a report for
Character set [Typographics] - a specific collection of letters, numbers and symbols, usually used to provide
the characters needed in a particular language.
CMYK [Colour] - a subtractive colour model used in colour-printing systems based around 4- colour ink on offset
lithographic presses (Magazines, Newspapers, Brochures etc… ) - cyan (C), magenta (M), yellow (Y) and keystone
black (K). Theoretically, 100% of each of C, M, and Y produces black, but in practice black must be added to obtain
a pure colour.
Colour [Colour] - our visual perception of wavelengths of light. Light is processed and transmitted to the brain
by the eye. The brain then interprets the wavelengths as colour. The basic colours in the visible spectrum are red,
orange, yellow, green, blue, indigo, and violet.
Colour Depth [Colour] - possible range of colours that can be used in an image. These are generally Grayscale,
8-bit, 16-bit, and 24-bit. Higher colour depths provide a wider range of colours, but result in larger file sizes
for a given image dimension.
Colour Lookup Table [Application Feature] - see "Palette".
Colour Space [Colour] - a mathematical model that describes colours. Common models include RGB, CMYK. Also
called "Colour Model".
Contrast [Principle] - the degree of difference between the lightest and darkest part of a picture.
Default settings [Application Feature] - these normally take effect when you first start a program.
De-interlace [Application Feature] - to remove the interlacing artefacts resulting from video's two-
fields-per-frame, this can be done in an image editing application such as Adobe Photoshop™.
Dingbats [Typographics] - a specialised font that contains special typographic characters.
Download [Application Feature] - to copy a file from a server or network to your computer.
Dpi [Measurement] - dots per inch. This is a measurement of the resolution of output devices, such as laser
Encapsulated postscript (.eps) [File Type] - a special form of postscript file useful for transferring text and
images from one program to another, commonly used by the printing industry.
Font [Typographics] - a collection of characters (numbers, letters and special characters) with a common design,
defined on the basis of its typeface, type style and weight.
Fonts [Typographics] - Standard Type 1 Postscript Printer Fonts: Avante Garde, Bookman, Courier, Helvetica,
Helvetica Narrow, New Century Schoolbook, Palatino, Symbol, Times, Zapf Chancery, Zapf Dingbats.
Fonts [Typographics] - Macintosh Standard System Fonts (OS9): Apple Chancery, Capitals, Charcoal, Chicago,
Courier, Gadget, Geneva, Helvetica, Hoefler Text, Monaco, New York, Palatino, Sand, Skia, Symbol, Techno, Textile,
Times [ Additional non-system fonts added with installation include :- Andale Mono, Arial, Arial Black, Comic Sans
MS, Courier New, Georgia, Impact, Times New Roman, Trebuchet MS, Verdana, Webdings]
Fonts [Typographics] - Windows Standard System Fonts: Arial, Arial Black, Bookman Old Style, Cartoon, Century
Gothic, Comic Sans, Gill Sans, Gill Sans Ultra Bold, Lucida Sans, Impact, News Gothic, Rockwell Bold, Tahoma, Times
New Roman, Trebuchet MS, Verdana, Wide Latin
FTP [Telecom] - File Transfer Protocol. A common Internet protocol for transferring files between computers.
Often used for downloading files, such as patches or software updates.
Font Metrics [Typographics] - the set of widths of each character in a font.
Footers [Typographics] - text repeated at the bottom of each page for a whole document.
Gamma [Principle] - a curve describing how the mid tones of an image appears (Not to be confused with
'brightness' and 'contrast'). Changing the value of the gamma affects middle tones while the white and black of the
image is unaltered. Gamma adjustment is used to compensate for differences between Macintosh (1.8) and Windows
Gamut [Colour] - the range of possible colours within a given colour space. For example, the gamut of video
playback is dramatically more limited than the gamut of the RGB colour space of computer monitors.
GIF (.gif) [File Type] - Compuserve Graphics Interchange Format. A bit-mapped graphics file format limited to
images up to 256 (8-bit) colours. This format is widely used online and works best with illustrations with areas of
flat colour. (JPEG is a better option for photographic images.)
Grayscale Image [Colour] - an image that contains a limited number of tones (256) from white to black.
Halftones [Principle] - a way of simulating different tones by printing dots of different size and pattern.
HTML [Telecom] - HyperText Markup Language. The programming language the World Wide Web uses to display pages,
links to other pages, etc.
HTTP [Telecom] - HyperText Transfer Protocol. The most common transfer protocol used on the Web.
International Characters [Typographics] - special set of characters used to enable printing in a particular
Intranet [Telecom] - a large private network environment, often providing data and audio communications and
increasingly video-conference facilities.
IP [Telecom] - Internet Protocol. Commonly used protocol for transferring data over the Internet.
ISDN [Telecom] - Integrated Digital Services Networks. A moderately fast connection to the Internet. Theoretical
throughput is either approximately 8 KBps or 16 KBps depending on whether using single channel (64kbps) or two
channel (128kbps) connections.
ISP [Telecom] - Internet Service Provider. A Company, which provides access to Internet related services, often
including connectivity, email accounts, and web hosting.
JPEG or JPG (.jpg, .jff, .jtf) [File Type] - Joint Photographic Experts Group. JPEG is a lossy bit- mapped image
format widely used for online graphics. JPEG works well for photographic images. (GIF works better for flat colour
Justification [Typographics] - the alignment of text with margins either left, right or centre justified.
Justify [Typographics] - a text block with even left and right margins, otherwise known as fully justified.
Kerning [Typographics] - adjusting the space between individual letters to produce a more pleasing
KiloByte (KB) [Measurement] - a unit that describes file size. A KiloByte is 1024 Bytes. The term 'KBps' is
short for KiloBytes per second, which is a unit of data rate measurement used in multimedia. Not to be confused
with 'kbps' (see below). 1KB = 1024Bytes = 8192bits
Kilobit (kb) [Measurement] - a kilobit is 1000 bits. The term 'kbps' is short for kilobits per second, which is
a unit of data rate measurement used in reference to audio data rates and telecommunications. Not to be confused
with KBps (see above). 1000bits = 1kb = 125Bytes i.e. a kilobit is 8 times smaller (or slower referring to data
transfer) that a KiloByte. e.g. 56kb modems operate at = 7KBps.
Kodak Photo CD (.pcd) [File Type] - Photo CD is a format which is easily accessible by both Macintosh and PC,
storing up to 100 images. Each image is stored in a range of resolution levels. Standard Resolution gives 5 levels,
from thumbnail through to full photo-resolution at 35mm size
LAN [Telecom] - Local Area Network. A network that connects computers and peripherals, often within just one
Landscape [Typographics] - a description of page orientation. Landscape (or horizontal) as the name suggests,
has the longest paper edge running left to right across the screen.
Leading [Typographics] - the amount of space between lines of text.
Lossless [File Type] - describes a process in which no information is lost. Saving a file repeatedly with
lossless compression will not affect the image quality.
Lossy [File Type] - compression in which information is lost. Saving a file repeatedly with lossy compression
will additionally degrade the image quality. This degradation is known as 'generation loss, e.g. JPEG is a lossy
file format when repeatedly opened resaved and closed.
MacOS [Application Feature] - Apple's Macintosh operating system.
Margin [Typographics] - the space around the 'content area' of the page or slide. Media [Principle] - a) a
generic term for elements such as movies, sounds, pictures, etc. b) storage or transmission devices - such as
diskettes, CD-R's, Zip™ disks, email, etc.
Megabyte (mb) [Measurement] - 1,048,576 bytes.
Metameric (metamerism) [Principle] - colours that are spectrally different (having different wavelengths), but
which appear visually identical under specified viewing conditions.
Orphan [Typographics] - one or more lines of text left at the bottom of a column or a page.
Palette [Application Feature] - the list of colours which are used in a colour image. Palettes may be as
restricted e.g. WEB Palette of 217 colours, or as wide as required depending on the final medium being used to
display the image.
Pantone Matching System [Colour] - A system of solid ink colour mixing matched to swatch-book samples of
numbered colours. Pantone Colours are international standards for colour reproduction of printed materials.
PCX (.pcx) [File Type] - an image file format, developed by Zsoft Inc.
PICT (.pct, .pict) [File Type] - an image file format containing both vector and bitmap images, as well as text,
and an alpha-channel. PICT is a common image format on MacOS.
Pixel [Measurement] - a picture element, the smallest displayed unit of a bitmapped image. A typical resolution
computer monitor is 800 pixels wide and 600 pixels tall.
Pixelization [Principle] - when the pixels that make up an image become 'jagged', often the result of over
enlargement, or compression artefacts.
Point size [Measurement] - a measure of the height of characters.
Portable Networks Graphics (.png) [File Type] - an image file format.
Portrait [Typographics] - a description of page orientation. Portrait (or vertical) as the name suggests, has
the longest paper edge running top to bottom, down the screen.
Postscript (.ps, .prn, .cps) [File Type] - a page description language used as standard by a great deal of
software and by most mid-high end printers.
Printable area [Typographics] - the defined area on a slide that can be printed, excluding any margins.
Printer Driver [Application Feature] - the program which converts the data from an application program into
Process Colour [Colour] - four colour (CMYK) printing that prints all available colours by separating an image
into its components Cyan, Magenta, Yellow, Black. The separations are turned into printing plates that are then
superimposed one on top of the other during the printing process.
Proportional Spacing [Typographics] - printing in which narrow characters (such as 'i') are given less space
than wide ones (such as 'w').
RGB [Colour] - Red Green Blue. An additive colour space that directly translates to the red, green, and blue
phosphors used in computer monitors. Each colour is described by the strength of its red, green, and blue
components. The colour space has a very large gamut and can reproduce a very wide range of colours.
Resolution [Measurement] - the measure of a printer or output device's ability to produce finely detailed output
- usually measured in dpi.
Saturation [Colour] - the vividness or purity of a colour. The less gray a colour contains, the more saturated
Scalable Fonts [Typographics] - fonts which can be printed in a range of sizes without coarsening their
Subtractive Colours [Colour] - colours that are formed by the absorption or subtraction of frequencies of light.
In a subtractive model such as CMYK, a white surface reflects all wavelengths of visible light, while a black
surface absorbs them.
Sun Raster (.ras) [File Type] - an image file format, developed by Sun Microsystems Inc.
Suffix (Extension) [File Type] - the last part of a file name indicating the file type.
Common suffixes are:
Bitmap - .bmp
JPEG - .jpg
Postscript - .ps or .prn
Microsoft PowerPoint - .ppt
Microsoft PowerPoint Template - .pot
QuickTime - .mov
Video for Windows - .avi
Targa (.tga) [File Type] - an image file format, developed by Truevision Inc.
TCP/IP [Telecom] - Transfer Control Protocol. A higher level network transfer protocol used widely on the
TIFF [File Type] - Tagged Image File Format. Cross-platform files format for storing bit-mapped images.
True-colour [Colour] - see "24bit" [Colour]
Typeface [Typographics] - a particular style of character design in which the characters share in common such
features as body shape and line thickness
Upload [Application Feature] - to move a file from a computer to a server.
Vector [File Type] - refers to formats that store graphical information in terms of mathematical equations,
describing the objects portrayed. Since these images don't have any pixels, vector images scale perfectly to any
size. Adobe Illustrator, Corel Draw, Macromedia Freehand / Flash, use vector formats.
WAN [Telecom] - Wide Area Network. A network connecting a large area, normally more than one building, and often
across many sites.
WEB [Telecom] - World Wide Web. Hyperlinked, graphical application of the Internet.
Windows [Application Feature] - Microsoft's operating system.
Windows Bitmap [File Type] - (see Bitmap or Bit Image Graphic (.bmp))
WYSYWIG [Typographics] (what you see is what you get) - refers to the ability of some programs to provide an
'accurate' screen representation of the text and graphics that will be printed.
ADD YOUR OWN JARGON TO THIS SECTION:-